The question, why is fashion so important to society? It has been a burning question for centuries, but there is no one answer. But it is clear that fashion plays an important role in society. It draws attention, and people often comment on how fashionable or dowdy you look. While it is still important, it’s also changed over the centuries. Today’s fashions are more versatile, and everyone can make their own style statement.
While it can be argued that fashion is an expression of class relationships, many argue that it also satisfies our desires for novelty and conformity. Moreover, fashions introduce a common pattern into the domain of indifference. This is particularly true in a diversified, democratic society. But fashion is not a free-for-all. While it is important to pay attention to social conventions and morals, fashion can also usurp these values.
Another reason why fashions are so important to society is that it serves as a medium to express individuality. For instance, clothes have become more powerful when certain groups began wearing them. Miners, for example, made Levi jeans famous through their unique design that used copper rivets at stress points. Levi’s recognized this need and developed a solution to improve the jeans’ durability. Today, the brand remains an iconic denim brand.
The fashion industry is deeply woven into the fabric of society. Without human interaction, the fashion industry would not exist. It depends on the interaction of people with various media sources that create fashion. According to Hoschek, “the fashion industry is an immaterial process of communication” (Barnesh, 2004), fashion items serve as “means of starting conversations” and are just as important as the dialogue they generate. Therefore, the answer to the question of why is fashion important to society is complex.